Marketing Automation

An ASPIRING INFLUENCER? Or a BRAND looking for the Ideal Influencer?

is one of the first ‘freelancers’ to operate as a marketing agent for Middle Eastern and International Influencers from various industries.
Influencer Marketing and Management.

Social Media Influencers and Micro-influencers are having an increasingly bigger impact on the success of a company’s advertising campaigns and ROI. Influencers today are the modern-day celebrities with a loyal following of fans interested in their stories, ideas, and daily routines. In fact, some influencers have a higher following on social media than some of the most famous celebrities in the world.

Some Social Media Influencers usually have one main social media platform or a few that they focus on, whilst others might prefer to cross-market themselves on several platforms based on their content and their type of target audience.

Micro Influencers

Influencer marketing has been embraced as one of the most effective channels for driving a higher ROI. 80% of marketers find it effective and 71% of them say that it helps them drive high-quality traffic and customers.

Are these reasons enough to convince you to invest in influencer marketing? They should be.

While marketers started leveraging the power of influence with celebrities, micro-influencer collaborations are rising in popularity.

But, what is the difference between a Macro-Influencer and a Micro-Influencer?

One of the most significant differences is the fact that many micro-influencers have much higher engagement rates than macro-influencers (this is why I always tell my clients NOT to look at the followers count).

A study by SocialPubli showed that micro-influencers generate 7x more engagement than the average generated by macro-influencers. They are not just the fastest-growing but also the most engaging category of influencers in the industry.

Sure, they have fewer followers than macro-influencers. But their followers are people who have a genuine interest in their content. Their followers are, therefore, more likely to engage with the content they post, even when it’s sponsored.